Question : The viewership of which of these is judged by TRPs ?
Options : (A) FM Radio
(B) Cinema
(C) TV Shows
(D) Stage Plays
Correct Answer :: (C) TV Shows
TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members.
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